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What's in a name?

Just as each person's name holds significance and meaning, so too can the name or logo of a company.  The name Age Well Be Well provides insight into our vision.  

Age Well was the initial inspiration and worked for me on several levels.  I loved the idea that it projected such a positive intention--something we all hope to attain.  I loved how Age Well embodied this concept without focusing on aging, per se.  While in reality we are all aging from the time of our birth until our death, this isn't something we like to admit.  Aging isn't something that begins at 40, 50 or 60.  It's not something that starts at menopause or when our hair begins to gray or we find we have lost our desire to run a marathon.  And although our culture explicitly tells us differently, aging isn't something to fear or avoid but in fact, offers many benefits and rewards.  

I also loved the idea that "well" can be used as a noun.  In the past, wells have served as a gathering place in communities allowing individuals to share mutual advice and help while they collected water for the day.   This image corresponds beautifully to the central mission of Age Well Be Well as I envision the company providing guidance, information and support within a community of like-minded individuals.   

Age Well grew into Age Well Be Well overnight as I was reflecting on the importance of being fully present and alive.  For several years now, I have been challenging myself to grow personally by focusing on my own mindfulness.  This has involved gaining an appreciation for who I am at my core versus simply what I do.  This change has brought more joy into my life and helped me to manage the stress that previously dominated my mind.  Adding Be Well to the company's name is a reflection of my passion for living in the moment and my belief in the power of mindfulness to improve health and wellbeing.  

Ultimately, my most compelling reason for using the word "well," relates to my belief in our inherent health.  As organisms, humans are designed to be well.  Any injury or insult to our bodies immediately sets off a host of processes to repair and rejuvenate us.  Our responsibility is simply to maintain this state of health with adequate rest, nourishment,  mental stimulation, exercise, and companionship.  Understanding these basic needs and incorporating them into our lifestyle allows our bodies to be in a state that is quite natural--to be well. 

I hope that the name Age Well Be Well resonates with you as it does for me and that you will join me on this journey toward wellness.

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Reader Comments (2)

Your statement capptures so much:

"Our responsibility is simply to maintain this state of health with adequate rest, nourishment, mental stimulation, exercise, and companionship." To that I suggest we incorporate spiritual practices. There is a verse in Luke which reads "And Jesus grew in wisdom and in stature and in favor with God and man." Mental stimulation - wisdom. Exercise & nourishment - stature. Favor with man - companionship. However we practice this, in whatever faith tradition or outside a faith tradition - I believe that spiritual growth is an important part of maintaining health.

January 29, 2010 | Unregistered CommenterKathleen Beyerman

Thanks for your posting Kathleen. Yes, I too believe in the importance of spiritual development and practice. In the Age Well Be Well evaluations, this is one component that is considered. I find it helpful to begin exploring this with clients by asking about their own personal missions, goals and purpose....how they find meaning in life. This generates wonderful discussions and often allows individuals to focus on something important that we don't often take time to contemplate. I also find it rewarding to learn about the wide variety of ways people find meaning in life and incorporate a spiritual practice into their daily life. For some this involves prayer or meditation but for others it's honoring the needs of others, spending quiet moments with a friend or taking a walk in the woods.

I also find that mid-life is a perfect time to reevaluate our purpose and reconnect with our spiritual core. For many of us, things are shifting at mid-life and making time to take stock of the past and consider how to move forward is vital to making the second half of life purposeful and enriching.

Thanks for your contribution to the discussion! Would love to hear from others...the more things we add to the pot, the richer and healthier the soup!

January 29, 2010 | Unregistered CommenterPaula Koppel

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